In awareness campaigns, the most important goal is for you to convey your message in a quick yet impactful way. Not everyone has the time to go through hundreds of research articles and statistics, so it’s up to you to design a campaign that will make people interested from the get-go.
In raising awareness for diabetes, one of the best ways you can easily educate others is through the use of posters. Not only are these versatile in terms of where you can post them, but you can also condense all relevant information into one easily digestible page.
To help you get started, here are 6 key tips that can help you design an impactful diabetes awareness poster:
1. Include Relevant Visuals
Although it is also highly informational, posters rely more on design to entice an audience. For instance, research indicates that 40-45% of your poster should actually be made up of graphics for it to be effective.
But what type of graphics should you be putting on your diabetes awareness poster exactly? The answer is that it depends, but a good rule of thumb to follow is to incorporate objects that are closely associated with the subject you are tackling.The goal is instant recognition and ensuring that your message sticks with viewers.
2. Write Clear and Readable Descriptions
While you can technically get away with using just one font throughout your poster, experts indicate that it’s actually better to use around two. Not only will this help your audience distinguish titles from descriptions, but it’s also just more visually appealing.
If you are unsure which fonts to use, there are various resources online that discuss effective font combinations that can best deliver your message. For diabetes awareness posters in particular, I recommend sticking to Sans-serif fonts like Helvetica or Verdana for simple yet effective text.
3. Incorporate a Diabetes Color Scheme
Similar to using visuals, the color scheme is one of the first things your audience is going to see. In fact, studies even indicate that color affects people’s physiology and psychology.
In designing a diabetes awareness poster, you can always try to incorporate shades of blue as this is the given color for diabetes awareness month. Of course, you don’t have to limit yourself to this color. You can even use combinations of gray, white, and blue, to make your poster more interesting.
4. Attach Contact Information
Although awareness posters are mainly for educating an audience about a particular topic, your effort should not stop there. Instead, it’s recommended that you attach some form of contact information to your poster that your audience can easily reach.
For instance, you can try attaching your organization’s phone number, social media page, and even email address which can put you in direct contact with your audience.
5. Add Facts & Figures
When educating your reader on diabetes, try avoiding the use of flowery words and instead stick to relevant facts and figures. This will help your audience understand the realities of diabetes and how it actually affects a big part of the population.
In writing these down, it’s also a good idea to avoid dumping too many percentages and numbers down to the point that your audience can become overwhelmed. Instead, pick the most relevant statistics related to diabetes and spread them out evenly across your design.
6. Keep it Simple
Posters are not research papers. They do not have to include lengthy essays, nor should they be filled to the brim with colorful pictures and drawings. Instead, sticking to a simple and clear design can help deliver your message more effectively.
For some people, it helps to first jot down everything they want to put into a piece of paper and lay out the design later on. For others, it helps to take a look at inspiration from other related posters to get an idea of how they want theirs to look.
With the number of posters accessible online, however, it can be a bit overwhelming to start your design. As a solution to this, I always recommend scanning through free health poster templates that can really help in terms of saving time and effort when designing.
Design Your Own Health Poster Today!
When designing your diabetes awareness poster, always remember that your goal is to educate your audience as easily and quickly as you can. With the vast number of social media posts the average person scrolls through every day, it’s important to create an awareness poster that not only informs but also stands out.
With that, try to keep these steps in mind when designing your poster and educate your target audience today.!